This document outlines the three-phase approach to developing a strategic plan. Considerable time has been factored into this approach to ensure that we have the opportunity to get feedback from RCA committees and the membership.

Phase One - September 28, 2007

RCA Board of Directors, some RCA staff and a few invited guests participated in the first strategic planning session that will kick off the 2008-2012 quadrennial. The primary theme was the importance of working together to achieve the organizational goals and that there is a strong inter-dependence between clubs, provincial rowing associations and Rowing Canada.

Outcomes for the Day

Reinforce concept of the team approach to planning
Strengths, Weaknesses, Opportunities, Threats (SWOT)
Establishing/confirming goals
Introducing strategic initiatives
Ensuring consistency with Mission, Vision, Values

In attendance: Debbie Sage (BC), Linda Huebescher (AB), Peter Brook (SK), Andrew Lamont (MB), Lynda Dundas (ON), Matteo Cendamo (QC), Tim Sears (NB), Yetta Withrow (NS), Doreen Hamlyn (NF), John Lehnen (VP Marketing), Don Hornby (VP Domestic Competition), Carolyn Taylor Smith (VP Recreation) Phil Monckton (VP High Performance), Brian Lamb (VP Admin), Brenda Liski (President), Pauline Van Roessel (Athlete Rep)

Derek Ventnor (ED RowOntario), Al Morrow (RCA HP Coach), Mike Murphy (former RCA President), Jackie Skender (Communication Officer), Ian Moss (ED RCA), Jennifer Browett (RCA Domestic Development Officer), Dave Derry (RCA Domestic Development Officer)

Facilitators: Ian McFarlane, Carolyn Trono

Post Meeting Action (October 15-November 7, 2007)

Draft discussion paper completed and circulated (October 15)

Seek input from committees
Seek input and comments from RCA staff
Seek input of provincial rowing association staff

Preparation of Preliminary Report #1 (November 15, 2007)

Phase 2 (November 7, 2007 - February 15, 2008)

Report circulated to Board and RCA Staff

Using Our Experts
Based on input from board, staff and committee chairs, RCA staff will establish SMART goals
Engaging the Membership
Establish process for working meeting at RCA AGM with outcome of confirming aspects of Strategic Plan and seeking input on initiatives.
Survey membership re: initiatives.

Preparation of Preliminary Report #2 (February 15, 2008)

Phase 3 (February 16, 2008 – March 15, 2008)

Based on feedback and additional input of staff, committee chairs, Board, the final report will be prepared. RCA Strategic Plan will be delivered March 15, 2008.